Dubai- United Arab Emirates, 7 February 2021: The Global Franchise Market- TGFM, the leading franchising event in the Middle East, has been awarded the title ‘Franchising Event of the Year 2020’ by MEA Markets magazine. The exhibition has been recognized by the prominent business magazine as the best amongst its peers in the Middle East and Africa region.
A judging panel has reviewed documentation from each nominee for the category, which was then studied during independent research to gather information from a variety of sources to evaluate the performance of said candidates. Among the criteria which were assessed were business performance, longevity, business growth, significant innovations, and feedback from stakeholders, clients, and customers.
This title is a confirmation of the high position TGFM holds in the region, given the tremendous impact it has on franchising businesses, and its ability to deliver ROI to its participants. Also, TGFM is specifically designed and structured to help brands looking for development opportunities to connect with investors and franchisees and expand their reach within the region.
In addition, TGFM has an important role for homegrown brands as the event not only helps grow beyond borders but also gives them the experience to rub shoulders with some of the best brands from around the world. Additionally, regional brands look at TGFM as the event to go to get featured, find new markets and meet new investors.
Heading into its 5th year, TGFM is expected to continue its success, as it has built a full ecosystem around itself in order to serve the entire franchise community’s interests.
TGFM is continuously connected with its audience through a variety of methods such as Tuesday Webinars, the Franchise Business Hub, the trade exhibition and ‘The Franchise Talk’, which is a specialized platform providing information on brands, trends and market updates, and delivers a monthly newsletter. It is worth mentioning that ‘The Franchise Talk’ has successfully reached more than 7,000 engaged readers in less than six months. Notably, TGFM is the only event with all these activities and tools interconnected to each other, which reinforces its position as the most prominent franchising event in the MEA region.
The Global Franchise Market- TGFM is annually organized by INDEX Conferences and Exhibitions, a member of INDEX Holding, with strategic partnership of both Franchise Souq, Co-founder and Francorp Middle East, Platinum Sponsor.